Traditionally, outdoor apparel has been associated with lasting, durable and functional themes. Street wear, high fashion, and outdoor wear were distinct categories with neat lines segregating them. Hiking boots were confined to forest trails, middle layers to skiing tracks, and bucket hats to fishing days. This first outdoor apparel trend highlights how the boundaries are blurring.
Today, however, these lines are more blurred than ever – the bucket hat has made a comeback, gore-tex boots are now spotted in the tube, and gorpcore and technical wear has made its way to the streets. In other words, outdoor apparel is now functional and fashionable at the same time.
This trend is also reflected in the dynamics underpinning the larger apparel market. The North Face chose an urbane location for its Extreme collection, and also collaborated with Gucci on a high-end gorpcore collaboration. In the coming year, active-wear will see further interest from urban consumer groups, especially as it addresses the pragmatic aspects of city life: wind, rain, and snow. Outdoor apparel brands are now bringing these themes into their campaigns to expand their products to a wider audience.