OGSTM
From ideas to strategy with the OGSTM framework
The OGSTM framework finds its origins in the idea of Management by Objectives, originally developed by Peter Drucker in the 1950s. This idea was repurposed by Japanese auto companies, and is since embraced by Fortune 500 businesses like Coca-Cola and Procter & Gamble, and other multinationals such as Honda, Triumph International and Mars. Despite tectonic changes in the landscape of modern business, the OGSTM (or the OGSM) framework remains not only relevant, but quintessential for every business that aims to achieve big results through a strategic approach.
“Good ideas need good strategy to realize their potential.”
Reid Hoffman
Co-founder of LinkedIn
An introduction to the OGSTM approach

What does OGSTM stand for?
OGSTM stands for Objectives, Goals, Strategic Choices, Tactics, and Measures. Sometimes, you might also hear about the OGSM framework, which refers to Objectives, Goals, Strategic Choices, and Measures. Both these frameworks are similar in their approach of helping execute a plan from idea to action, with one key difference: the OGSM framework does not entail mapping out the Tactics, which are the key to achieving the desired results from a strategic initiative.
Who uses the OGSTM framework?
The OGSTM framework is essentially an action plan framework. Hence, anyone who oversees the execution of multimodal plans should leverage the OGSTM approach to achieve their desired results. It has been used at the C-level to direct board conversations, by entrepreneurs to build new businesses, and by project and product managers to define their action plans.
What does the OGSTM framework help me with?
Bringing visionary ideas to fruition is not an easy task. Business owners, CEOs, directors, and entrepreneurs often map out the steps they and their organization needs to take to realize an action plan on excel sheets or on whiteboards. Seeing (and showing) a clear connection between the original vision, goals, strategic moves, and the results is necessary to align stakeholders and actions with a common vision at all times. The OGSTM framework helps with this by ensuring the execution of strategies in a systematic fashion.
How can I leverage the OGSTM approach?
OGSTM is essentially a framework that can be used to guide action plans on paper, excel sheets, or word documents. However, today’s businesses and startups often struggle with centralizing their strategy execution processes with multiple stakeholders digitally. As a result, using a digital tool to guide strategy execution with the OGSTM approach can keep all stakeholders on the same page at all times.
The OGSTM framework: a closer look
The framework outlined here can help you understand the key steps involved in guiding strategy execution along the OGSTM approach. Read about these steps in detail.

The OGSTM framework: a closer look
The framework outlined here can help you understand the key steps involved in guiding strategy execution along the OGSTM approach. Read about these steps in detail.

From strategy to execution with excellence
The OGSTM approach is an essential tool to help you execute your strategy to success. It is leveraged by small businesses and hyperscale projects across all industry domains to realize the commercial potential of ideas. We have helped multiple clients execute their strategies with the OGSTM framework – and we can help you too.

Food For Thought
“Leaders have three fundamental responsibilities.
They craft a vision, they build alignment, and they champion execution.”
Anonymous
(but we’ll assume it was a woman)