Business Innovation Strategy2022-05-06T17:07:09+00:00

Business Innovation Strategy

Markets are constantly changing and this change is happening at a faster pace then ever before. It takes work to ensure your disruptive ideas can grow and reach scale ahead of the competition. Disruptors are at risk of being disrupted.

Be at the forefront of change and lead the market towards the future through a clear innovation strategy. Embed a culture of innovation and idea generation within your organization and disrupt like a startup.

Lead the market forward.

“Always start at the end before you begin.”

Robert Kiyosaki

American businessman and author

We exist to help you
grow, innovate and transform

Trough combining vision and strategy with execution, marketing, brand and digital, and data and analytics

Be at the forefront of change

Key elements of a business innovation strategy.
Embed a culture of innovation and disrupt like a startup.

Or stay in your leading position. Often, as companies mature and grow, an element of complacency and internal focus seeps in. But true market leaders always look outside and continuously strive to reinvent themselves.

Markets change. Customers change. And with them opportunities and needs. By consistently expanding the limits of what your products and services can do, you will stay on top of your game.
Leave the competition behind by consistently staying one (or two) steps ahead. Whether in product innovation, the adoption of new technology, or the attraction of the best talent to your innovative culture.

What got you here today might not get you where you want to be tomorrow. By changing your operating model and/or value proposition for your customers, you can bring your products and services to market in new ways.

Last but not least, innovative companies attract innovative people. The most talented employees will look for organizations in which they can thrive. Make sure you are one of these.

Our Belief

Any organization, large or small, can achieve sustainable, scalable growth.

All it takes are a strong vision and purpose, a consistent strategy founded in market opportunities, innovation and customer needs, making clear choices, ensuring the right capabilities and operating models are in place, and a relentless focus on execution.

As strategy and execution are one and the same.

Build an Innovation Strategy

Innovation is about more than opening an idea box and trying to manage the inflow of suggestions.

If done well, continuous business innovation is embedded in your organization’s DNA, supports your overall vision and strategy, helps you achieve your strategic objectives, and becomes a source of long term competitive advantage.

Strategy execution planning

Set innovation goals and objectives

Your innovation strategy exists to support your overall strategy. Therefore, macro goals will needs to align with your overall strategic goals and objectives, such as strengthening your market leadership position, continuously delivering new and improved products to market, or adopting your business model and value proposition to changing market needs and opportunities.

Embed innovation in your organization

From strategy to funding and annual budget rounds, from reward systems to allocation resources: innovation is not something that happens on the side in a two-day workshop. Although, of course, workshops can help to kick start your process. But then the real work starts. Innovation often fails when it is seen as something outside the real organization, that a few nerdy kids work on in a room in the basement. For the most innovative companies, innovation is their way of life.

create strategy ideas lightbulbs transparent

Through combining vision with purpose, strategy with execution, go-to-market and brand with digital capabilities and data and analytics.

Business innovation and disruption resources.

On business innovation and disruption, digital acceleration and the sustainability revolution.

Food For Thought

“The future will never again be as long as it is today.

Don’t wait for it.
Stay ahead of change and start building your innovation strategy now. ”

Alexandra van der Stap

CEO Nextrday