Connect All the Dots in Execution
Your Go-to-Market (GTM) process outlines the mechanism by which you will execute your GTM, and thereby your overall, strategy.
The GTM process outlines exactly what happens from the first product idea to the sales of your final product or service to end-customers. It specifies how product, marketing, sales, retail and supply chain interact.
And of course, we look at what happens after your product is sold and in the hands of your customer.
What is a Go-to-Market (GTM) Process?
Your Go-to-Market, or GTM, process outlines in detail what steps are undertaken to bring your products and services to market. These can be new products you would like to launch, or part of a continuous revision of your business model and ongoing optimization of your in-market success.
A great Go-to-Market process aligns all functions in execution, from product and design, to sales and marketing, customer service, production and supply chain, and even finance, HR and IT. It enhances collaboration, minimizes handover points, avoids duplication and ensures the best possible outcome in your markets.
Continuous GTM Alignment
We believe that a great Go-to-Market process does not involve endless handovers between departments.
Sales and marketing do not just hear of a product after it has been developed and is ready for production. And the product team receives all market and customer inputs needed for the development of a new or improved offer on-time.
A Nextrday GTM process is a process in which continuous alignment takes place. Parties meet at key stages throughout the entire process and product, marketing, sales, service and supply chain know exactly what is coming to market, when, how and why.
Flexible Go-to-Market Toolkit
We use a comprehensive toolkit which will help you design and run your go-to-market process.
Our GTM strategy and execution tools and integrated approach will help you connect your products or services with your target markets, including the Who, What, Why, Where, How and When of GTM.
Nextrday loves a modular approach. We customize our approach to your situation and don’t use – or invoice – what you don’t need.