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We make strategy, simple, interactive, and fun.

We help ambitious organizations grow, innovate and transform sustainably through strategy creation and execution, go-to-market and branding.

Combine a Winning Strategy with Focused Execution

Combine a clear, distinctive purpose, vision and strategy with focused execution plans and bring your strategy to life through your go-to-market activities and branding platforms to optimize your impact in the marketplace.

Strategy
CREATION

Outline your ambition, set clear goals and objectives, identify opportunities and make the right strategic choices to deliver against your vision and purpose.

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Strategy Execution

Ensure you have the right capabilities, plans, tactics, actions, metrics and resources in place to implement your strategy and achieve your goals and objectives.

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Go-to-
Market

Bring your products and services to market, expand internationally, reach new customer segments, activate new channels or develop new business models.

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Marketing & Branding

Ensure your brand brings your vision and purpose to live, develop a strong brand identity and connect with new and existing audiences.

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Scale up to the next level

Create a strategy in just 6 to 8 weeks

With the Next Step Package, we help you create a comprehensive strategy-on-a-page that captures all your important choices. The process is simple, interactive, and fun. Determine where to go next, make important decisions, and align your team.

“I love helping ambitious organizations succeed and reach sustainable growth by outlining a clear vision and strategy, building authentic brands and enabling focused execution and long-term success.”

Alexandra van der Stap

Founder, Nextrday

Achieve your ambitions and reach new levels of sustainable growth

Lead the market forward and differentiate from the competition

Stay ahead of change and propel your organization into the future.

We love helping ambitious organizations reach new levels of sustainable growth through vision and purpose, strategy and execution, digital tools and go-to-market optimization.

At Home in
Key Markets and Industries

Medtech &
Digital Health

Outdoor &
Sporting Goods

Consumer Goods &
Electronics

Tech &
Industrial

Media &
Information

“The North Face saw a fantastic acceleration to new growth levels following the work we did with Alexandra on our purpose, strategy, brand, go-to-market and execution capabilities.”

Arne Arens

Global President, The North Face

Talk to
Alexandra

Let’s discuss how we can team up to achieve your ambitions.

Strategy &
Go-to-Market
News & Tips

The latest insights on strategy, go-to-market, branding, scaling and transformation. Industry and market news, best practices, consumer trends, hints and tips, and whatever else we may find useful.