One of the foremost aspects of a sales strategy is your sales process. In simple words, a sales process is a set of steps that your sales force can repeat to turn a prospective buyer into your customer. This process is underpinned by steps such as building a sales network, invoicing, issuing quotes, or implementing a sales enablement solution.
So, why is a sales process important? For two key reasons:
– Without a sales process, your sales force is left to their own skills and tools to turn leads into buyers.
– Standardizing sales boosts your revenues: according to an HBR study, a standardized sales process can increase revenues by 28%.
At Nextrday, we have helped our customers achieve commercial excellence by helping them build high-performance sales processes.
As of 2021, the global ecommerce market was worth $4.9tn. Whether you are a B2B brand or a B2C business, chances are that your customers and your competitors are already meeting online with digital handshakes. Moreover, even if your business takes place offline, enabling sales processes via digital tools is the key to preventing revenue leakage, speeding sales processes, and delighting your customers.