Strategy Development Process2022-01-28T10:24:03+00:00

Strategy Creation Process

The Key Stages in Strategy Development

In essence, strategy creation is both an art and a science. There is a logical process behind it, that, when duly followed, will lead to a clear, executable strategic plan.

But of course, it all starts with your future vision, insights and ideas. That’s what makes your strategy unique.

Strategy development at Nextrday follows six key steps, starting with market insights, followed by your ambitions and goals and key where to play and how to win (WTP/HTW) choices.

But we also include the key enablers, in terms of capabilities and organizational setup, that will make your strategy a success.

“The essence of strategy is choosing what not to do.

Strategy is about making choices.”

Michael Porter

American Academic

Strategy Development Process

The six key steps of the strategy development process of Nextrday.
Together, these will enable you to create a successful strategic approach.

The key strategic insights and the opportunities you see in the market.

The future aspiration, or strategic vision, for your organization and the goals and objectives you are looking to achieve with the strategy.

The strategic choice about where you will compete. And where you will not.

With customers and consumers will you serve? In which market segments and geographic areas? And through which channels?

How will you win in the areas that you have chosen to compete in? What are the strategies, initiatives and tactics to deploy?

What capabilities and enablers are needed to implement and execute your strategy successfully? And how will you go about building these?

How will you organize yourself and ensure you can be successful? What organizational structure, systems and processes need to be in place? And how will you measure and track success?

Build Your Strategy with Your Teams.

Team up with your coworkers and create your strategy with your team. You will not only end up with a better strategic plan, but it will help with the adoption and execution of your strategy as well.

And you might have more fun along the way!

Strategy Creation Workshop

build strategy with team workshop

Vision & Mission Workshop

Food For Thought

“Strategy without tactics is the slowest route to victory.

Tactics without strategy is the noise before defeat.”

Sun Tsu

Ancient Chinese Military strategist

“The work Alexandra did with our leadership team was fantastic. We never would have gotten to such a clear vision, strategy and execution framework without her help.”

Markus Sebastian

SVP and MD EMEA and Member of the Global Leadership Team of Align Technology

Strategy Creation Resources

On how to develop business innovation, transformation and sustainable growth strategies, supported by vision and purpose, strategy and execution, go-to-market optimization and digital tools.

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Through combining vision with purpose, strategy with execution, go-to-market and brand with digital capabilities and data and analytics.

Helping leading organizations reach new levels of sustainable growth through vision and purpose, strategy and execution, digital tools and go-to-market optimization.