“Your GTM plan is the key to building in-market success. Without it, your teams will wonder around aimlessly.”
Alexandra van der Stap
Maximize Your Impact in the Marketplace
Our GTM tools and integrated approach for a go-to-market strategy will help you connect your products or services with your target markets, including the Who, What, Why, Where, How and When of GTM. And a go-to-market process streamlined across functions, regions and customer segments.
Your Go-to-Market Strategy will outline in detail your overall approach to get your products and services to market.
It includes the Who (your target audience or customer segments), the What (your products and/or services), the Why (your brand proposition), the Where (your target markets), the How (your sales and marketing strategy) and finally When (timeline and key milestones).
Your Go-to-Market, or GTM, process outlines the mechanism by which your will execute your GTM strategy.
What does the overall process look like, from the first product idea to sales of your final product or service to end-customers? How do product, marketing, sales, retail and supply chain interact? Where are the handover points? And what happens after your product is sold and in the hands of your customer?
Your Go-to-Market plan will include your overall GTM strategy, including what you will offer, to whom, how and why. This then breaks down into how your will position your brand and what products, services and customer experience you still offer. Additionally, you will include your marketing and sales strategy and your view on optimizing your commercial impact in the market.
Finally, you will focus on the underlying GTM processes that need to be in place to make your Go-to-Market plan a reality.
Go-to-Market (GTM) Strategy
Products & Services
Go-to-Market (GTM) Process
Data, Analytics & CRM
Food For Thought
“The most important thing to remember is you must know your audience.”
Former Football player, author
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Optimize your in-market success
Through a clear, cross-functional go-to-market strategy and process that brings your products and services to market in the best possible way.