Go to Market2023-05-24T08:23:11+00:00


Optimize Your In-Market Success

A Go-to-Market (GTM) plan outlines in detail how you will bring your products and/or services to market.

Which customer groups you will serve, what products or services you will offer to your target audiences, under which brand and marketing strategy, and through which channels.

An integrated Go-to-Market approach will be the backbone of your organization’s ongoing in-market success and will also help you launch new products or services in the best possible way.

“Your GTM plan is the key to building in-market success. Without it, your teams will wonder around aimlessly.”

Alexandra van der Stap


Maximize Your Impact in the Marketplace

Our GTM tools and integrated approach for a go-to-market strategy will help you connect your products or services with your target markets, including the Who, What, Why, Where, How and When of GTM. And a go-to-market process streamlined across functions, regions and customer segments.

Go-to-Market Strategy

Go-to-Market Process

Build an Integrated Go-to-Market (GTM) Plan

Ensure your products and services reach their intended audiences and you achieve your overall goals and objectives.

Your Go-to-Market Strategy will outline in detail your overall approach to get your products and services to market.

It includes the Who (your target audience or customer segments), the What (your products and/or services), the Why (your brand proposition), the Where (your target markets), the How (your sales and marketing strategy) and finally When (timeline and key milestones).

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Your Go-to-Market, or GTM, process outlines the mechanism by which your will execute your GTM strategy.

What does the overall process look like, from the first product idea to sales of your final product or service to end-customers? How do product, marketing, sales, retail and supply chain interact? Where are the handover points? And what happens after your product is sold and in the hands of your customer?

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After you have defined what you would like to offer and when, it is time to ask the question: Why would customers care about your products or services? How would they be able to relate to them?

Here is where your brand positioning and overall value proposition comes in.

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So, you have outlined your GTM strategy and defined the position of your brand. Now, what is the experience that your target audience will have when engaging with you?

As we all know, experience is an ever-more important factor in a decision making process. And afterward, an engaging customer experience will build brand ambassadors for life.

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Your Marketing Strategy is your overall game plan that specifies how you will connect your products or services with their intended target audiences.

It will include information on the product-market mix, target markets and customer segments, pricing and promotion strategy and distribution channels.

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Your Sales, or Distribution, GTM Strategy outlines how you will distribute your products and services to your target customers.

It will include your choices in channel mix – direct sales, e-commerce, third parties, wholesalers, franchise, online vs offline – and much more.

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Key Go-to-Market (GTM) Components

Your Go-to-Market plan will include your overall GTM strategy, including what you will offer, to whom, how and why. This then breaks down into how your will position your brand and what products, services and customer experience you still offer. Additionally, you will include your marketing and sales strategy and your view on optimizing your commercial impact in the market.

Finally, you will focus on the underlying GTM processes that need to be in place to make your Go-to-Market plan a reality.

Go-to-Market (GTM) Strategy

Products & Services
Customer Experience
Marketing Strategy
Sales Strategy

Go-to-Market (GTM) Process

Data, Analytics & CRM

Food For Thought

“The most important thing to remember is you must know your audience.”

Lewis Howes
Lewis Howes

Former Football player, author

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    Optimize your in-market success

    Through a clear, cross-functional go-to-market strategy and process that brings your products and services to market in the best possible way.

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    On how to develop and implement a go to market strategy and optimize customer experience, brand and commercial impact across channels.

    • Data, Analytics & CRM

    Turn data into actions and reach your target customers.

    The foundation of a great go-to-market strategy is the data you have access to. Great data allows your to build great strategies and identify and target your customers precisely.

    Turn information into actionable insights and use data, analytics and CRM to identify and connect with the right audiences.

    Helping leading organizations reach new levels of sustainable growth through vision and purpose, strategy and execution, digital tools and go-to-market optimization.

    Start accelerating your growth today.

    Through optimizing your strategy, planning and go-to-market approach and ensuring all processes, tools and capabilities are in place to execute successfully.