Build a full-funnel marketing strategy
A marketing funnel details the steps a customer takes from the point they learn about your business to the point at which they buy from you. Typically, many will learn about your business, but only few will buy from you – that’s why it’s called a funnel.
When you formulate your marketing strategy, you must address all parts of the funnel – right from the top (when the customer is learning about your product) to the bottom (before and when they buy it). To do that, you need to know who your customer is, what they are looking for, what their pain points are, and how you can help them – and this forms a key aspect of your marketing strategy. At Nextrday, we have helped our clients build full-funnel digital marketing strategies and transformed their marketing practices.
To market successfully, know your customer
Marketing is a way of talking to your customer and listening to them. But how do you do that when you don’t know who your customer is? In a digital-first world, you need to identify key characteristics of your potential buyer, and craft buyer personas. This is yet another key step in building a marketing strategy.
Once you have identified your buyer personas, you will be better positioned to identify the right channels to find them, craft seamless journeys for them, and curate user experiences that resonate with your buyers.