Our Approach

Combining Strategy with Execution

We believe that strategy creation and execution go hand in hand. As even the greatest strategies will fail if they can’t be implemented.

And vice versa, just focusing on execution without a clear vision and strategic framework will not get you where you hope to be either.

strategy and execution

Combining Strategy with Execution

We believe that strategy creation and execution go hand in hand. As even the greatest strategies will fail if they can’t be implemented.

And vice versa, just focusing on execution without a clear strategic vision, objectives and framework will most likely not get you where you hope to be either.

strategy and execution
create strategy ideas lightbulbs transparent

Our Belief

“Strategy and execution are one and the same.

As even the greatest strategy is doomed to fail if it can’t be executed.”

Alexandra van der Stap
Nextrday

Nextrday strategy creation execution approach

Comprehensive View

We believe in an integrated approach to strategy creation, execution and go-to-market, customized to your business needs.

Depending on where you are in your journey, we might start with getting your current strategy execution-ready, or working with your executive team to outline the overall vision and purpose.

A Comprehensive Approach

Nextrday strategy creation execution approach

Customers, consumers and employees alike increasingly choose organizations that they can relate to. Ensure your vision, mission and purpose are at the heart of your strategy.

A strategy is only as valuable as its implementation and execution needs to drive strategic goals and objectives. Therefore, strategy creation and execution are one and the same.

We believe that any growth should be sustainable over the longer term. Therefore, we will focus on making the right choices for your business, people and planet for today, and tomorrow.

Of course, anything you do should be based on the opportunities and challenges in the markets and needs of your customers. Deep market insights, data and analytics will provide a solid foundation for strategy.

The best strategies will fail if no-one else but you believes in them. Therefore, we will work to ensure that your executive team, board, key stakeholders and all associates are able to rally behind your plans.

Strategy is all about making choices, and then relentlessly pursuing your choices. Therefore, we believe in setting strategy that allows for a focus on key choices,  simplifying goals, objectives, responsibilities and activities, and then executing like crazy.

Toolkit
create strategy ideas lightbulbs transparent

Enabling business growth, innovation and transformation

Through combining vision with purpose, strategy with execution, go-to-market and brand with digital capabilities and data and analytics.

Flexible Strategy Toolkit

We use a comprehensive toolkit which will help you create and execute your strategy, from defining your vision and purpose, via making the right choices, to implementation and strategic capabilities.

Of course, we will only use those tools that are need to cater for your specific situation.

nextrday strategy execution toolkit

Strategy Creation Tools

strategy creation toolkit

Before you start diving into strategies and actions, it makes sense to formulate what the mission of your organization is, as well as your vision for the future. What you are aiming to do, and what you will become.

Purpose-driven organizations increasingly outperform their peers. A strong purpose – supported by an authentic brand – will help customers, employees and other stakeholders relate to your company, products and services.

Strategy is all about making choices. In which markets, customer segments or product and service classes to compete. And how to win there. Through defining clear Where to Play (WTP) and How to Win (HTW) choices, we are able to lay the foundations for a winning strategy.

Design thinking helps us to think long-term and visualize new solutions for – sometimes familiar – challenges and set out clear options to drive innovation, transformation and sustainable growth.

Strategy is not built in Excel or Powerpoint. Strategy is created with people. Therefore, we will plan a series of interactive workshops and inspiration sessions, involving your teams and key stakeholders.

Strategy Execution Tools

Translating strategy to execution requires careful planning. This includes goals and objectives, tactics and actions, and responsibilities, KPI’s and targets.

OGSTM, or sometimes called OGSM, is a method that helps in strategic planning. OGS(T)M stands for Objectives Goals Strategies (Tactics) and Measures

Your Go to Market strategy, or GTM approach, determines how you will get your products and/or services to market. This includes your sales and channel approach, target customers, marketing and pricing strategy. All elements will be aligned with your overall vision and strategy.

Optimizing your sales, retail and e-commerce activities and the effectiveness and efficiency of all your go-to-market channels can help boost your impact in the market and your ability to achieve strategic goals and objectives.

Strategy execution is hard to do from Powerpoint and Excel. Nextrday’s strategy execution and strategic planning software can help cascading strategy throughout the organization and tracking and reviewing progress and success.

Grow

Achieve your ambitions and reach new levels of sustainable growth

Innovate

Lead the market forward and differentiate from the competition

Transform

Stay ahead of change and propel your organization into the future.

Start accelerating your growth today.

Through optimizing your strategy and go-to-market approach and ensuring all processes, tools and capabilities are in place to execute successfully.