Vision & Mission

Define the Future

An inspiring vision sets the stage for who you might become and serves as the north pole for your teams, stakeholders and customers alike, while your mission tells your audience how you aim to get there.

And in turn, a corporate purpose makes it clear why that matters.

“To the person who does not know where he wants to go there is no favorable wind.”


Roman Philosopher

Outline your vision

Your strategy is about how you will achieve your goals. Your vision is about who you want to be as an organization.

A vision is always focused on the future and can stay with you for many years. It explains to all involved, including yourself, what you aim to achieve.

A vision can be far out there. In your vision, you can be anything or anyone you want to be. It is the dot on the horizon that all involved can join together to work towards.

Once your vision is clear and articulates your organization’s long term goals and objectives, you can use it to make sure your strategy and short- to mid term goals are aligned and serve to achieve your mission. Anything that distracts you from realizing your vision should not be in your strategic plans.

Build Your Strategy with Your Teams.

Engage your coworkers and create your vision and strategy with your team. You will not only end up with a better strategic plan, but it will help with the adoption and execution of your strategy as well.

And you might have more fun along the way!

Strategy Creation

strategy creation workshop small

Vision & Mission

Strategy mission vision workshop small

Food For Thought

“Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?

Not ‘What are we going to do?’ but ‘Who do we intend to be?’ ”

Max De Pree

American Businessman

Alexandra van der Stap workshop drawing on board

Start accelerating
your growth today.

Through optimizing your strategy, planning and go-to-market approach and ensuring all processes, tools and capabilities are in place to execute successfully.