Strategy Development2022-01-28T10:39:43+00:00

Strategy Development

Make the Right Strategic Choices

Develop a solid, forward-looking strategy with clear goals and objectives to ensure you get where you hope to be.

Strategy creation is in essence about making choices: where to play, and how to win where you choose to play.

Strategic choices concern the opportunities to pursue, marketplaces to enter, customer segments to serve and products and services to develop.

As you cannot be everything to everyone.

“The essence of strategy is choosing what not to do.

Strategy is about making choices.”

Michael Porter

American Academic

Strategy Creation Basics

Outline your ambition, set clear goals and objectives, and make the right strategic choices to deliver against your vision and purpose.

strategy creation light bulbs

A clear definition of your long- to mid-term strategic goals and objectives that help you achieve your vision and live your purpose.

Financial of course (revenues, profit, operating margins), but also non-financial (market share, industry disruption, customer success, brand positioning, international expansion… you name it).

Based on a market assessment, opportunities and trends, your internal capabilities and your own vision and ambitions, formulate key strategic questions that need to be answered in your strategy.

Make Clear, Consistent Choices

A strategy without clear choices is no strategy at all. As the saying goes: as you can be anything you want to be, but you cannot be everything to everyone. 

Therefore, making clear strategic choices and being specific about where you will play and how you will win is essential.

Strategy Development Process

Strategy development at Nextrday starts with strategic insights and follows six key steps.

The key strategic insights and the opportunities you see in the market.

The future aspiration, or strategic vision, for your organization and the goals and objectives you are looking to achieve with the strategy.

The strategic choice about where you will compete. And where you will not.

With customers and consumers will you serve? In which market segments and geographic areas? And through which channels?

How will you win in the areas that you have chosen to compete in? What are the strategies, initiatives and tactics to deploy?

What capabilities and enablers are needed to implement and execute your strategy successfully? And how will you go about building these?

How will you organize yourself and ensure you can be successful? What organizational structure, systems and processes need to be in place? And how will you measure and track success?

strategy develoment and creation process

Strategic Framework

Capture your strategy on a single page.

Strategic framework for strategy creation - one pager

If you’re not careful, strategy can quickly become very complicated. But focus and simplicity are crucial for communication and successful execution.

Therefore, we will always strive to capture your strategy on a single page.

The one-pager ensures that you have a clear framework with which to explain your strategy to your organization.

Additionally, your strategic framework forms the basis for the execution of your strategy. 

Flexible Strategy Creation Toolkit

We use a comprehensive toolkit which will help you plan and execute your strategy, from defining your mission, vision and purpose, to making the right where to play and how to win.

This includes ways to boost your to creativity, such as design thinking and interactive strategy building sessions and team workshops.

Of course, we will only use those tools that are need to cater for your specific situation.

Strategy Development Tools

strategy creation toolkit

Before you start diving into strategies and actions, it makes sense to formulate what the mission of your organization is, as well as your vision for the future. What you are aiming to do, and what you will become.

Purpose-driven organizations increasingly outperform their peers. A strong purpose – supported by an authentic brand – will help customers, employees and other stakeholders relate to your company, products and services.

Strategy is all about making choices. In which markets, customer segments or product and service classes to compete. And how to win there. Through defining clear Where to Play (WTP) and How to Win (HTW) choices, we are able to lay the foundations for a winning strategy.

Design thinking helps us to think long-term and visualize new solutions for – sometimes familiar – challenges and set out clear options to drive innovation, transformation and sustainable growth.

Strategy is not built in Excel or Powerpoint. Strategy is created with people. Therefore, we will plan a series of interactive workshops and inspiration sessions, involving your teams and key stakeholders.

Create and Execute Your Winning Strategy

Lead with Vision and Purpose

Organizations with a clear vision and purpose relate better to their target audiences and outperform their peers. Define a clear view of the future.

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Turn Your Ideas Into Action

It all starts with a great idea. But too many ideas and not enough action can have a paralyzing effect. Make sure you nurture ideas and bring the best ones to life.

Mobilize Your Organization in Execution

As organizations grow, teams disperse and focus erodes. Ensure alignment across your teams through strategy-to-execution plans, assign responsibilities and track progress.

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Expand to New Markets

Growth can come in many forms. Stretching your original brand idea and core competencies to reach new markets or customer segments can be one key driver.

Lead in Digital

Digital first, digital always? Change is accelerating and the real digital revolution is here. Bring your organization to the forefront of digital possitiblities.

Build an Authentic Brand

Connect with and inspire your audiences by telling authentic stories supported by the products and services that add real value. Become a world-leading brand.

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Grow your audience

Leverage the power of your brand, identify new segments and reach new audiences across channels and markets.

Increase your revenues

Find new customer groups, optimize your business model, generate new leads and drive conversion and ROI across channels.

Food For Thought

“Strategy without tactics is the slowest route to victory.

Tactics without strategy is the noise before defeat.”

Sun Tsu

Ancient Chinese Military strategist

Build Your Strategy with Your Teams.

Team up with your coworkers and create your strategy with your team. You will not only end up with a better strategic plan, but it will help with the adoption and execution of your strategy as well.

And you might have more fun along the way!

Strategy Creation Workshop

build strategy with team workshop

Vision & Mission Workshop

“The work Alexandra did with our leadership team was fantastic. We never would have gotten to such a clear vision, strategy and execution framework without her help.”

Markus Sebastian

SVP and MD EMEA and Member of the Global Leadership Team of Align Technology

Strategy Creation Resources

On how to develop business innovation, transformation and sustainable growth strategies, supported by vision and purpose, strategy and execution, go-to-market optimization and digital tools.

create strategy ideas lightbulbs transparent

Enabling business growth, innovation and transformation

Through combining vision with purpose, strategy with execution, go-to-market and brand with digital capabilities and data and analytics.

Case studies

Helping leading organizations reach new levels of sustainable growth through vision and purpose, strategy and execution, digital tools and go-to-market optimization.

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Focus on tomorrow,
Not just today.

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