About Nextrday

Experts in sustainable growth

We help ambitious organizations grow, innovate and transform while leading with vision and purpose and combining strategy with execution.

We believe in sustainable growth.

As we focus on tomorrow, not just today.

Our Belief

Any organization, large or small, can achieve sustainable, scalable growth.

All it takes are a strong vision and purpose, a consistent strategy founded in market opportunities, innovation and customer needs, making clear choices, ensuring the right capabilities and operating models are in place, and a relentless focus on execution.

As strategy and execution are one and the same.

Combining Strategy with Execution

A clear vision and strategy are great accomplishments by themselves. But even the smartest strategy will fail without the ability to execute flawlessly.

Therefore, we help our customers grow by combining strategy with execution

We team up with our customers to finetune their vision, identify clear goals and objectives, make clear choices and develop a winning strategy.

We are not satisfied with just delivering a sleek presentation. Our view of a true partnership entails ensuring you are able to deliver against your strategic goals and objectives.


“I love helping ambitious organizations succeed and reach sustainable growth by outlining a clear vision and strategy, building authentic brands and enabling focused execution and long-term success.”

Alexandra van der Stap

CEO Nextrday & Senior Strategy & Transformation Advisor

Working across Europe and the United States

Some of our clients
Smmmile Stores UK logo

We love helping ambitious organizations reach new levels of sustainable growth through vision and purpose, strategy and execution, digital tools and go-to-market optimization.

“I enjoyed working with Alexandra and her team because of her passion for marketing and portfolio strategy – a full-blooded marketer.

Besides her analytical and strategic thinking skills and her deep market knowledge and customer focus Alexandra is able and willing to go the extra mile to deliver excellent results. She is a problem solver with high energy and an impressive perseverance.”

Peter Skulimma

SVP Global Industry Acceleration

Combine a Winning Strategy with Focused Execution

Combine a clear, distinctive purpose, vision and strategy with focused execution plans and bring your strategy to life through your go-to-market activities and branding platforms to optimize your impact in the marketplace.


Outline your ambition, set clear goals and objectives, identify opportunities and make the right strategic choices to deliver against your vision and purpose.

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Strategy Execution

Ensure you have the right capabilities, plans, tactics, actions, metrics and resources in place to implement your strategy and achieve your goals and objectives.

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Bring your products and services to market, expand internationally, reach new customer segments, activate new channels or develop new business models.

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Marketing & Branding

Ensure your brand brings your vision and purpose to live, develop a strong brand identity and connect with new and existing audiences.

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Alexandra van der Stap workshop drawing on board

Start accelerating
your growth today.

Through optimizing your strategy, planning and go-to-market approach and ensuring all processes, tools and capabilities are in place to execute successfully.