Now, more than ever, companies have an opportunity to be a force for good.
Or perhaps even an obligation, as governments face mounting problems of their own and regulation takes time. Whatever your motivations, leading with vision and purpose will allow you to stand out from the crowd, gain credibility and loyalty from your audiences, deliver superior financial returns while also being a force for good. So why would you not?
Leading with purpose in times of crisis and rapid change requires focus, dedication and authenticity.
It is not always easy to keep on track and focus on living your propose, when you might be struggling for survival in a crisis. Or perhaps you are revising your strategy fundamentally and driving transformation. And of course, your company might be thriving, but being too busy responding to the market and running after opportunities without a plan is not always the best place to be long term. Then again, perhaps you are just trying to respond to customers who might be fighting for their future themselves.
But in each of these situation, opportunities lie. By showing you understand what is at stake, and how your organization or brand is helping your customers, employees, stakeholders or – why not – the world at large to move forward, you might gain long-term appreciation and value.
Key tips to help living your purpose while in a period of crisis and rapid, fundamental change