Our
Approach

Combining
strategy with execution

We believe that strategy creation and execution go hand in hand. As even the greatest strategies will fail if they can’t be implemented.

And vice versa, just focusing on execution without a clear vision and strategic framework will not get you where you hope to be either.

Additionally, we make the strategy process simple, interactive, and fun to make sure everyone can participate in a Nextrday strategy project.

more about us

Sustainable growth

We believe in building solid foundations for growth, routed in your organization’s DNA and leveraging your core strengths and main opportunities. Through this, we build long-term success.

Interactive & Engaging

Not a lot of Powerpoint, but a lot of action. We’ll engage your team in building your strategy and gain buy-in and commitment. In our workshops, we’ll ensure everyone has a chance to input and contribute to the end result.

Tailored

Based on your needs and status quo. Designed within a given framework, or built from the ground up: that’s up to you!

A Comprehensive Approach

We believe in an integrated approach to strategy creation and execution, customized to your business needs.

Depending on where you are in your journey, we might start with getting your current strategy execution-ready, or working with your executive team to refine your overall vision and purpose.

Customers, consumers and employees alike increasingly choose organizations that they can relate to. Ensure your vision, mission and purpose are at the heart of your strategy.

A strategy is only as valuable as its implementation and execution needs to drive strategic goals and objectives. Therefore, strategy creation and execution are one and the same.

We believe that any growth should be sustainable over the longer term. Therefore, we will focus on making the right choices for your business, people and planet for today, and tomorrow.

Of course, anything you do should be based on the opportunities and challenges in the markets and needs of your customers. Deep market insights, data and analytics will provide a solid foundation for strategy.

The best strategies will fail if no-one else but you believes in them. Therefore, we will work to ensure that your executive team, board, key stakeholders and all associates are able to rally behind your plans.

Strategy is all about making choices, and then relentlessly pursuing your choices. Therefore, we believe in setting strategy that allows for a focus on key choices,  simplifying goals, objectives, responsibilities and activities, and then executing like crazy.

Focus, Simplify, Execute

Simple, Three Stage Methodology

1.
Focus

Insights &
Kick-off

Understand your current status and opportunities, outline your vision and ambition, and set the strategic areas to focus on.

learn more

2.
Simplify

Strategy
Creation

Determine where to play and how to win, make clear choices, build a clear strategic plan and achieve alignment.

learn more

3.
Execute

Implementation
& Activation

Build a clear roadmap with owners and milestones, cascade strategy to your teams and track execution across all touchpoints.

learn more

“Any company, large or small, can achieve long-term, sustainable growth. It ‘just’ takes a clear vision, solid strategic choices and then a relentless focus on execution.”

Alexandra van der Stap

Nextrday

Talk to
Alexandra

Let’s discuss how we can team up to achieve your ambitions.