Strategic Progress Tracking

Set up dashboards to track progress against your strategic goals

Measurement is one of the central mechanisms that ensure successful execution of a strategy. Whether you are leveraging an OGSTM framework or an OKR-based approach to executing your strategy, you will have to measure the outcomes of your, and your organization’s efforts to build accountability and make performance tweaks.

Dashboards are a nifty tool that help you track the performance of anything: a group of people, of a process, or a strategy. While organizations have worked with reports and scorecards in the past, today’s digital ecosystem has made it possible to improve decision-making with real-time dashboards.

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“In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance… you thrive on that.”

Bill Gates

Co-Founder, Microsoft

Performance tracking
with dashboards

The structure and content of dashboards is generally determined by their purpose: that is, what they measure, and who will use them. For example, senior management members of a company might want to track the performance of a strategy over the progression of months, quarters, or years. On the other hand, a project manager might want a granular view of how many of the assigned tasks were completed by her/his team, and how far they are from the end goal.

That’s why there are different types of dashboards. Some examples include operational performance dashboards, strategic dashboards, analytical dashboards, tactical dashboards, and so on.

How to create impactful strategy dashboards

Dashboards must serve to improve the decision-making of the audience that they are intended for. As a result, creating impactful dashboards calls for a systematic approach to determining what measurements matter, and how to present them to the audience.

1. Determine the audience

Understand who the dashboard is meant for. Will it be used by a CEO to understand the gains made by functions like marketing, sales, and service departments? Or, will it be used by a CTO to understand how a website or a mobile app is performing?

2. Identify the right KPIs

A CEO trying to understand how sales figures are corresponding to the investments made over months will not need project-level details. On the other hand, an entrepreneur running a digital store will need to measure multiple functions. As a result, it is necessary to understand whether the dashboard must track high level KPIs or provide granular measurements of a function.

2. Pay attention to presentation

Top level executives can often experience decision fatigue. Introducing more numbers in a dashboard can therefore act against its purpose of enhancing decision making. Presenting information in a visual manner, and building collapsible KPI groups can therefore minimize data overload while retaining precision.

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We understand that you would like to implement your ideas sooner rather then later. Bring your team together for an engaging workshop and let us do the rest!

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