Where to Play, How to Win

Make Clear WTP/HTW Choices

In essence, strategy creation is simple.

After having defined your vision and set clear goals and objectives, building a strategy comes down to making choices: where to play, and how to win where you choose to play.

Choices about your markets, customer target groups, product or service categories and distribution channels. And then of course, defining what it will take to be successful in each of those areas.

Or, in short, WTP/HTW.

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“The essence of strategy is choosing what not to do.

Strategy is about making choices.”

Michael Porter

American Academic

Strategy Creation Basics

Outline your ambition, set clear goals and objectives, and make the right strategic choices to deliver against your vision and purpose.

A clear definition of your long- to mid-term strategic goals and objectives that help you achieve your vision and live your purpose.

Financial of course (revenues, profit, operating margins), but also non-financial (market share, industry disruption, customer success, brand positioning, international expansion… you name it).

Based on a market assessment, opportunities and trends, your internal capabilities and your own vision and ambitions, formulate key strategic questions that need to be answered in your strategy.

A strategy without clear choices is no strategy at all. As the saying goes: as you can be anything you want to be, but you cannot be everything to everyone.

Therefore, making clear strategic choices and being specific about where you will play and how you will win is essential.

Design Your Strategy: Playing to Win

Working with Nextrday means designing your strategy in steps. We will use all the great work you have done so far and leverage the expertise, knowledge and skills in your organization. And then, it is about making choices.

One of the fundamental strategy frameworks we really like is Where To Play & How To Win. Or WTP/HTW.

strategy development process and creative brainstorming

Key Insight

What opportunity do you see in the market and/or which is the main customer need that you will address?

Where To Play

Where will your organization compete? Here, it is about clearly choosing the market segments, customer target groups, regions, cities, channels, products and services, even industries to focus on…. Where do you want to play?

How To Win

And of course, you are playing to win. So once you have decided where you want to play, it is time to outline how you will win there.

What are the value propositions you will offer in your chosen markets? How will you outcompete your competitors? What will your brand position be and how will you reach your target customers? Will you focus on innovation and premium offers or go for value and low cost? And what does your go to market model look like?

Winning Aspriration

What are your overarching goals? This relates to the purpose and point of your organization, the motivation behind it all. Your aspiration outlines what, or who, you aim to be in the future.

Capabilities

What capabilities must be in place to win? Such as key skills and resources, important assets or tools, or product, marketing, innovation or operational platforms.

Organizational Setup

What should the organizational setup look like and what systems need to be in place? Such as performance management, rewards, tracking of success and progess.

Build Your Strategy with Your Teams.

Engage your coworkers and create your vision and strategy with your team. You will not only end up with a better strategic plan, but it will help with the adoption and execution of your strategy as well.

And you might have more fun along the way!

Strategy Creation
Workshop

strategy creation workshop small

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Vision & Mission
Workshop

Strategy mission vision workshop small

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Alexandra van der Stap workshop drawing on board

Start accelerating
your growth today.

Through optimizing your strategy, planning and go-to-market approach and ensuring all processes, tools and capabilities are in place to execute successfully.